Travelers are no longer experimenting with AI. They're using it to discover destinations, compare prices, build itineraries and make booking decisions. But destinations aren't keeping pace.
Until now, that gap had never been measured.
Conducted by MMGY Intelligence and commissioned by Mindtrip, Sabre and Sojern, this first-of-its-kind study surveyed more than 1,000 U.S. leisure travelers and 100+ destination marketing leaders to reveal how AI is reshaping travel and whether the industry is ready.
The biggest takeaway: Travelers are nearly two years ahead of the destinations trying to reach them.
The gap doesn’t have to keep growing. This report maps where it appears across the traveler journey and what industry leaders can do now to close it.
Travelers are no longer experimenting with AI. They're using it to discover destinations, compare prices, build itineraries and make booking decisions. But destinations aren't keeping pace.
Until now, that gap had never been measured.
Conducted by MMGY Intelligence and commissioned by Mindtrip, Sabre and Sojern, this first-of-its-kind study surveyed more than 1,000 U.S. leisure travelers and 100+ destination marketing leaders to reveal how AI is reshaping travel and whether the industry is ready.
The biggest takeaway: travelers are nearly two years ahead of the destinations trying to reach them.
The gap doesn’t have to keep growing. This report maps where it appears across the traveler journey and what industry leaders can do now to close it.
What You’ll Learn:
01
Where the readiness gap is widest across discovery, planning and booking
02
What is slowing industry adoption despite growing traveler demand
03
How AI is reshaping destination visibility and influencing travel decisions
04
What travelers expect from AI today and what agentic booking could mean for the industry
05
What travel leaders can do now to close the gap and remain relevant
Close the Gap Before it Closes You
Access the data, insights and practical next steps.