--- title: "Behind the Build: Brand USA’s New AI Site" description: Discover how Brand USA reimagined trip planning with AI. Learn about their strategy, KPIs and vision for the future of DMO sites in this free webinar. image: https://go.mindtrip.ai/hubfs/VideoCover_Webinar-1.jpg --- [![Mintrip for Business logo](https://go.mindtrip.ai/hs-fs/hubfs/ClaimYourBusiness/Mintrip%20for%20Business%20logo.png?width=216&height=27&name=Mintrip%20for%20Business%20logo.png "Mintrip for Business logo")](https://mindtrip.ai/business) ![Mindtrip for Business Webinar](https://go.mindtrip.ai/hubfs/mtb-webinar-logo.svg) [Watch on Demand](https://go.mindtrip.ai/behind-the-build-brand-usas-new-ai-site#register) ##### Behind the Build: # **Brand USA's New AI Site** --- [Watch on Demand](https://go.mindtrip.ai/behind-the-build-brand-usas-new-ai-site#register) --- ![Speaker](https://go.mindtrip.ai/hubfs/Webinar%20-%20Sept/Speaker.png "Speaker") --- ![Michelle](https://go.mindtrip.ai/hs-fs/hubfs/Webinar%20-%20Brand%20USA/Michelle.png?width=280&height=87&name=Michelle.png "Michelle") --- [![lockup\_brand](https://go.mindtrip.ai/hs-fs/hubfs/lockup_brand.png?width=300&height=43&name=lockup_brand.png "lockup_brand")](https://www.thebrandusa.com/) Behind the Build: # **Brand USA’s New AI Site** [Watch on Demand](https://go.mindtrip.ai/behind-the-build-brand-usas-new-ai-site#register) ![Speaker\_1](https://go.mindtrip.ai/hubfs/Webinar%20-%20Brand%20USA/Speaker_1.png "Speaker_1") Janette Roush SVP, Innovation & Chief AI Officer Brand USA ![Speaker\_2](https://go.mindtrip.ai/hubfs/Webinar%20-%20Brand%20USA/Speaker_2.png "Speaker_2") Dan Rosenbaum Senior Director, Digital Marketing Brand USA ![Speaker\_3](https://go.mindtrip.ai/hubfs/Webinar%20-%20Brand%20USA/Speaker_3.png "Speaker_3") Gray Lawry SVP, Strategy & 
Insights Miles Partnership --- ![MD](https://go.mindtrip.ai/hs-fs/hubfs/MTB%20Webinar/MD.png?width=77&height=80&name=MD.png "MD") Michelle Denogean CMO, Mindtrip Moderator [![lockup\_brand](https://go.mindtrip.ai/hubfs/lockup_brand.png "lockup_brand")](https://www.thebrandusa.com/) # How America the Beautiful Came to Life in Record Time Brand USA didn’t just launch a new America the Beautiful website — they reimagined how travelers explore the country, and they did it at lightning speed. In this session, recorded live on September 16, Brand USA and marketing agency Miles Partnership pull back the curtain on how they brought AI trip planning to life, what it took to integrate 300+ calls to action and why this project is reshaping the future of DMO websites. Get the inside story on how they made it happen — and why other destinations should be paying attention. [![Section1](https://go.mindtrip.ai/hs-fs/hubfs/Section1.png?width=2000&height=1145&name=Section1.png "Section1")](https://americathebeautiful.com/) # How America the Beautiful Came to Life in Record Time Brand USA didn’t just launch a new America the Beautiful website — they reimagined how travelers explore the country, and they did it at lightning speed. In this session, recorded live on September 16, Brand USA and marketing agency Miles Partnership pull back the curtain on how they brought AI trip planning to life, what it took to integrate 300+ calls to action and why this project is reshaping the future of DMO websites. Get the inside story on how they made it happen — and why other destinations should be paying attention. # What You’ll Learn: 01 How Brand USA and Miles Partnership pulled off the industry’s fastest website launch 02 Why AI trip planning is central to the site — and how it works 03 How 300+ CTAs guide travelers into personalized trip planning experiences 04 What KPIs the team is tracking to measure success — and why 05 How real-time traveler questions are shaping content strategy 06 What this means for the future of DMO websites, search and social   # Watch the Recording Register for instant access and watch at your convenience. --- [![BrandUSA\_Logo2](https://go.mindtrip.ai/hs-fs/hubfs/Webinar%20-%20Brand%20USA/BrandUSA_Logo2.png?width=166&height=86&name=BrandUSA_Logo2.png "BrandUSA_Logo2")](https://www.thebrandusa.com/) --- [![Mindtrip\_logo](https://go.mindtrip.ai/hs-fs/hubfs/Mindtrip_logo.png?width=155&height=30&name=Mindtrip_logo.png "Mindtrip_logo")](https://mindtrip.ai/business) Get the small things right to make big things happen. ##### Travelers - [Plan your trip](https://mindtrip.ai/chat) - [Flights](https://mindtrip.ai/flights) - [Inspirations](https://mindtrip.ai/inspiration) - [Help](https://resources.mindtrip.ai/travelers) ##### Creators - [Become a Creator](https://mindtrip.ai/creator-program) - [Take our travel quiz](https://mindtrip.ai/quiz) ##### Business - [Overview](https://mindtrip.ai/business) - [Destinations](https://mindtrip.ai/business/destinations) - [Hotels](https://mindtrip.ai/business/hotels) - [How It Works](https://mindtrip.ai/business/how-it-works) - [Packages](https://mindtrip.ai/business/how-it-works) - [Book a demo](https://mindtrip.ai/business/packages) ##### Company - [About](https://mindtrip.ai/about) - [Team](https://mindtrip.ai/team) - [Press](https://mindtrip.ai/press) - [Media Kit](https://mindtrip.ai/mediakit) - [Contact](https://mindtrip.ai/contact) - [Help](https://mindtrip.ai/help) --- All Rights Reserved. © 2024 6Minded [Follow us on Instagram](https://www.instagram.com/mindtrip.ai) [Follow us on Facebook](https://www.facebook.com/mindtripai) [Follow us on LinkedIn](https://www.linkedin.com/company/mindtripai) [Follow us on Facebook](https://www.youtube.com/channel/UCk3qrdSv9ahuWwwLG1mmQGA)