Behind the Build: 

Brand USA's
New AI Site

Time


Speaker

Michelle

lockup_brand
Behind the Build:

Brand USA’s
New AI Site

Calendar Mark

Tuesday
Sept 16, 2025

Clock 1-1 

10 a.m. PT/
1 p.m. ET

Speaker_1
Janette Roush
SVP, Innovation & Chief AI Officer
Brand USA
Speaker_2
Dan Rosenbaum
Senior Director, Digital Marketing
Brand USA
Speaker_3
Gray Lawry
SVP, Strategy & 
Insights
Miles Partnership

MD
Michelle Denogean
CMO, Mindtrip
Moderator
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How America the Beautiful Came to Life in Record Time

Brand USA didn’t just launch a new America the Beautiful website. They reimagined how travelers explore the country — and at record speed.

In this webinar, Brand USA and marketing agency Miles Partnership pull back the curtain on how they brought AI trip planning to life, what it took to integrate 300+ calls to action and why this project is reshaping the future of DMO websites.

Get the inside story on how they made it happen — and why other destinations should be paying attention.

Section1

How America the Beautiful Came to Life in Record Time

Brand USA didn’t just launch a new America the Beautiful website. They reimagined how travelers explore the country — and at record speed.

In this webinar, Brand USA and marketing agency Miles Partnership pull back the curtain on how they brought AI trip planning to life, what it took to integrate 300+ calls to action and why this project is reshaping the future of DMO websites.

Get the inside story on how they made it happen — and why other destinations should be paying attention.

What You’ll Learn:

01

How Brand USA and Miles Partnership pulled off the industry’s fastest website launch

02

Why AI trip planning is central to the site — and how it works

03

How 300+ CTAs guide travelers into personalized trip planning experiences

04

What KPIs the team is tracking to measure success — and why

05

How real-time traveler questions are shaping content strategy

06

What this means for the future of DMO websites, search and social

 

Secure your spot.

Register now and join the discussion. Can't make it? Register anyway and access the recording.


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