Beyond the Chatbot
How DMOs Are Putting AI-Powered Trip Planning to Work Across Their Marketing Mix
Some destinations are just starting to explore AI. Others are leaning in — and the results are hard to ignore.
Take a behind-the-scenes look at how three destination marketing teams are putting AI to work across their entire marketing mix — from paid campaigns and email to blog content and brand-new site builds.

How DMOs Are Putting AI-Powered Trip Planning to Work Across Their Marketing Mix
Some destinations are just starting to explore AI. Others are leaning in — and the results are hard to ignore.
Take a a behind-the-scenes look at how three destination marketing teams are putting AI to work across their entire marketing mix — from paid campaigns and email to blog content and brand-new site builds.
What You’ll Learn:
01
How to use AI trip planning at the core of your website and beyond — in paid media, email and blog content
02
How an AI trip planning experience increased economic impact by 50%.
03
How small changes drove big results — 6x longer sessions and 70x more itineraries
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