One year ago, Brand USA launched an AI-powered trip-planning experience at the center of its redesigned America the Beautiful website. Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. — insights that go well beyond traditional web analytics.

Join Janette Roush and Chelsea Benitez from Brand USA as they unpack the trends, patterns and traveler behaviors that emerged during the first year.

One year ago, Brand USA launched an AI-powered trip-planning experience at the center of its redesigned America the Beautiful website. Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. — insights that go well beyond traditional web analytics.

Join Janette Roush and Chelsea Benitez from Brand USA as they unpack the trends, patterns and traveler behaviors that emerged during the first year.

Discover what Brand USA learned and how you can apply it.