--- title: Brand USA’s First Year of AI description: Discover what Brand USA learned from 15,000 AI trip-planning conversations and uncover traveler insights you can apply to your destination marketing. image: https://go.mindtrip.ai/hubfs/VideoCover_Webinar-Jul-02-2026-05-44-07-6994-PM.jpg --- [![Mintrip for Business logo](https://go.mindtrip.ai/hs-fs/hubfs/ClaimYourBusiness/Mintrip%20for%20Business%20logo.png?width=216&height=27&name=Mintrip%20for%20Business%20logo.png "Mintrip for Business logo")](https://mindtrip.ai/business) ![Mindtrip for Business Webinar](https://go.mindtrip.ai/hubfs/mtb-webinar-logo.svg) [Watch on Demand](https://go.mindtrip.ai/brand-usas-first-year-of-ai#register) # Brand USA’s First Year of AI From 15,000 Conversations to Traveler Intelligence --- [Watch on Demand](https://go.mindtrip.ai/brand-usas-first-year-of-ai#register) --- ![Speaker-Jul-01-2026-09-28-17-0366-PM](https://go.mindtrip.ai/hubfs/Speaker-Jul-01-2026-09-28-17-0366-PM.png "Speaker-Jul-01-2026-09-28-17-0366-PM") --- ![Moderator](https://go.mindtrip.ai/hs-fs/hubfs/Mining%20the%20Gap/Moderator.png?width=244&height=91&name=Moderator.png "Moderator") --- [![Brand\_USAlogo](https://go.mindtrip.ai/hs-fs/hubfs/Mining%20the%20Gap/Brand_USAlogo.png?width=200&height=103&name=Brand_USAlogo.png "Brand_USAlogo")](https://www.visittheusa.com/) # Brand USA’s First Year of AI From 15,000 Conversations to Traveler Intelligence [Watch on Demand](https://go.mindtrip.ai/brand-usas-first-year-of-ai#register) ![Tracy\_Weingard](https://go.mindtrip.ai/hubfs/Mining%20the%20Gap/Tracy_Weingard.png "Tracy_Weingard") Janette Roush SVP, Innovation & 
Chief AI Officer Brand USA ![Chelsea\_Benitez](https://go.mindtrip.ai/hubfs/Chelsea_Benitez.png "Chelsea_Benitez") Chelsea Benitez Senior Director, Research 
& Analytics Brand USA --- ![Michelle](https://go.mindtrip.ai/hs-fs/hubfs/Michelle.png?width=77&height=87&name=Michelle.png "Michelle") Michelle Denogean CMO, Mindtrip Moderator --- [![Brand\_USAlogo](https://go.mindtrip.ai/hs-fs/hubfs/Mining%20the%20Gap/Brand_USAlogo.png?width=150&height=77&name=Brand_USAlogo.png "Brand_USAlogo")](https://www.visittheusa.com/) One year ago, Brand USA launched an AI-powered trip-planning experience, now at the heart of [VisitTheUSA.com.](http://visittheusa.com/)Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. Those insights go well beyond traditional web analytics. In this webinar, **Janette Roush** and **Chelsea Benitez** from Brand USA unpacked the trends, patterns and traveler behaviors that emerged during the first year. ![Section\_1-1](https://go.mindtrip.ai/hs-fs/hubfs/Section_1-1.png?width=2000&height=1140&name=Section_1-1.png "Section_1-1") One year ago, Brand USA launched an AI-powered trip-planning experience, now at the heart of [VisitTheUSA.com.](http://visittheusa.com/)Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. Those insights go well beyond traditional web analytics. In this webinar, **Janette Roush** and **Chelsea Benitez** from Brand USA unpacked the trends, patterns and traveler behaviors that emerged during the first year. # What You’ll Learn: 01 Why conversation data goes beyond traditional web analytics 02 Which traveler interests stood out across 35 international markets 03 Which experiences emerged as powerful itinerary connectors 04 How travelers who planned with AI engaged differently across the website 05 How to apply these insights to content, campaigns and trip-planning experiences   # Watch the Recording Register for instant access and watch at your convenience. --- --- [![Mindtrip\_logo](https://go.mindtrip.ai/hs-fs/hubfs/Mindtrip_logo.png?width=155&height=30&name=Mindtrip_logo.png "Mindtrip_logo")](https://mindtrip.ai/business) Get the small things right to make big things happen. ##### Travelers - [Plan your trip](https://mindtrip.ai/chat) - [Flights](https://mindtrip.ai/flights) - [Inspirations](https://mindtrip.ai/inspiration) - [Help](https://resources.mindtrip.ai/travelers) ##### Creators - [Become a Creator](https://mindtrip.ai/creator-program) - [Take our travel quiz](https://mindtrip.ai/quiz) ##### Business - [Overview](https://mindtrip.ai/business) - [Destinations](https://mindtrip.ai/business/destinations) - [Hotels](https://mindtrip.ai/business/hotels) - [How It Works](https://mindtrip.ai/business/how-it-works) - [Packages](https://mindtrip.ai/business/how-it-works) - [Book a demo](https://mindtrip.ai/business/packages) ##### Company - [About](https://mindtrip.ai/about) - [Team](https://mindtrip.ai/team) - [Press](https://mindtrip.ai/press) - [Media Kit](https://mindtrip.ai/mediakit) - [Contact](https://mindtrip.ai/contact) - [Help](https://mindtrip.ai/help) --- All Rights Reserved. © 2024 6Minded [Follow us on Instagram](https://www.instagram.com/mindtrip.ai) [Follow us on Facebook](https://www.facebook.com/mindtripai) [Follow us on LinkedIn](https://www.linkedin.com/company/mindtripai) [Follow us on Facebook](https://www.youtube.com/channel/UCk3qrdSv9ahuWwwLG1mmQGA)