One year ago, Brand USA launched an AI-powered trip-planning experience, now at the heart of VisitTheUSA.com. Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. Those insights go well beyond traditional web analytics.
In this webinar, Janette Roush and Chelsea Benitez from Brand USA unpacked the trends, patterns and traveler behaviors that emerged during the first year.

One year ago, Brand USA launched an AI-powered trip-planning experience, now at the heart of VisitTheUSA.com. Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. Those insights go well beyond traditional web analytics.
In this webinar, Janette Roush and Chelsea Benitez from Brand USA unpacked the trends, patterns and traveler behaviors that emerged during the first year.
What You’ll Learn:
01
Why conversation data goes beyond traditional web analytics
02
Which traveler interests stood out across 35 international markets
03
Which experiences emerged as powerful itinerary connectors
04
How travelers who planned with AI engaged differently across the website
05
How to apply these insights to content, campaigns and trip-planning experiences
Watch the Recording
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