The AI Readiness Gap

Research shows travelers are AI-ready. Is your destination?

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The AI Readiness Gap

Research shows travelers are AI-ready. Is your destination?

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Wednesday
October 14, 2026

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10 a.m. PT /
1 p.m. ET

Register Now
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Jeremy Cooker
SVP, Marketing
New Orleans & Company
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André Miller
Executive Director
Bahamas Ministry of Tourism
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Laura Speicher
Director, Attribution Solutions
Tourism Economics
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Michelle Denogean
CMO, Mindtrip
Moderator

AI is no longer a future trend in travel planning. A first-of-its-kind study found that 54% of travelers already use AI for travel planning, compared with just 22% of destination organizations offering AI-powered trip planning on their websites. That puts the industry nearly two years behind travelers in AI adoption.

Join Mindtrip for a conversation with leaders from New Orleans & Company, Bahamas Ministry of Tourism and Tourism Economics as we unpack what the research means for destinations. We’ll explore how traveler behavior is changing, what destinations are doing in response, and what they’re learning directly from travelers as they put AI into practice.

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AI is no longer a future trend in travel planning. A first-of-its-kind study found that 54% of travelers already use AI for travel planning, compared with just 22% of destination organizations offering AI-powered trip planning on their websites. That puts the industry nearly two years behind travelers in AI adoption.

Join Mindtrip for a conversation with leaders from New Orleans & Company, Bahamas Ministry of Tourism and Tourism Economics as we unpack what the research means for destinations. We’ll explore how traveler behavior is changing, what destinations are doing in response, and what they’re learning directly from travelers as they put AI into practice.

What You’ll Learn:

01

Why 55% of AI users trust AI on destination websites more than general AI tools

02

How destinations are using AI trip planning and learning from travelers

03

How traveler intelligence can shape smarter, more discoverable content

04

AI’s early impact on campaign performance, destination visitation and economic value

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Practical ways destinations can close the AI readiness gap now

About the Research

The AI Readiness Report presents findings from a first-of-its-kind study conducted by MMGY Intelligence in partnership with Sabre, Sojern and Mindtrip. The study surveyed 1,006 U.S. leisure travelers and 103 U.S. destination marketers to understand how travelers are adopting AI and how the destination marketing industry is responding.

The full report includes the findings, a destination readiness framework and practical recommendations for the industry. [Read the full report →]

 

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